We love this question because it does two things: it allows you to tell people why they can benefit from SaaS, and it allows you to sell your services specifically.
Notice that we don’t ask “if” people need SaaS, but “why” they need it—eliminate the option of saying no and you’ll see a huge increase in leads. Explain what your SaaS solutions can do for different brands and use past examples of how you’ve helped others succeed.
Then, invite people to contact you and find out more about what you can do as well as how you can help them with their SaaS solutions.
If you offer customizable or scalable solutions, include that here, too, because that’s a big selling point.
With SaaS, cloud storage and data security are big topics. People like the idea of being more hands-off with their data and knowing things are stored safely somewhere else and being managed by someone whose job it is to provide secure data storage.
However, they do want to know that this is happening, so explain your security procedures and storage processes here for clients and potential clients.
That way, they can see that you take security seriously and are prepared to protect their data, no matter what they need to store.
SMBs, and even your larger clients, may need flexible options to pay for the services that they book. Others may just be curious as to which payment options you provide so that they can decide what’s going to be best for their brand. In addition to listing the types of payments you accept, you should also explain how services are billed so that people know whether there will be recurring payments or if individual payments are taken for each service, and so forth.
Of course, everyone is going to want to know what your fees are, too. There may not be an easy way for you to provide this without talking to people but consider at least offering as much insight as you can.
For example, tell them you offer a free consultation, and then your subscriptions are charged monthly with other services available on an as-needed basis if that is the case.
It’s more about being transparent than providing actual dollar amounts, but those always help when you can.
In the world of software, people want to know that they’re working with brands that they can trust to deliver results. Be sure to list your education and degrees, as well as your career experience in software, tech, and SaaS.
Allow people to explore your past projects or give them access to testimonials here, which will give them another perspective of your experience and what you bring to the table.
You’re basically selling your business here by showing people your experience and background, so be sure to take advantage of that as much as possible.
This goes along with compatibility, but sometimes people don’t want to have to check themselves or even think about it. They want to know what your software works with and whether it will be compatible with their existing suite of tools and technology. Make sure that you provide a list of the most common tools your software can work with and then invite people to reach out regarding specific integrations if they need something that isn’t on the list.
- Web-Applications
- CRM and ERPS
- Billing Softwares
- Tax APIs
- Real-Time Analytics
Here’s a common logistics and tech issue: compatibility. People want to make sure that your software solutions are compatible with the tools that they already use. Some might be investing in a new tool and want to make sure it works with their existing SaaS solutions from you. In either case, use this opportunity to explain that process to people. Advise as to what kind of systems and platforms your SaaS business can work with and what people need to do to make sure that they’re using the right tools and systems.
You can also invite them to contact you to find out more or let you handle the compatibility checking, which is something that many people will appreciate because they don’t want to have to do it themselves.
This is always number one. So many people don’t understand SaaS or what it means to their business. Others just aren’t sure how it differs from a typical software product or company. There’s a lot to cover here, but even addressing the question shows your audience that you are ready to do so and be transparent about what you offer. This is your chance to educate people and build your reputation. It’s also a chance to sell your services by showing people what you can do. List perks here, provide past examples, and so forth. This will all allow your audience to see what you have to offer and make them that much more likely to convert.